Design as strategy

The APCI organises the 12th Designnovation European Conference on the challenges of design support in Europe. This year, Design management is at the center...

It is now widely accepted that design generates products, services and experiences that are sources of competitiveness. Well-managed design creates innovation and differentiation, strengthens brands and identities, ensures customer satisfaction, and ultimately secures a unique strategic position in the market.

Design management – integration of design in the company’s management –, which should appear as a key driver of any company's strategy, still remains largely unused.

We invite you to share European experiences (and even Brazilian!), discuss and consider new ways of better disseminating design management within businesses. Schools, which shape tomorrow’s decision makers and entrepreneurs, appear as a central resource.

The following topics will be treated as forms of roundtables and/or workshops:
  • The European Union supports design
  • To encourage SMEs to consider design as part of their strategy
  • Bringing business and engineering schools into the design age

Join a group of entrepreneurs, economic development agencies, design promotion structures, etc. in this working conference.

Simultaneous English-French translation is provided.

Schedules: 9:00 to 18:00

Location:   Maison de l’Europe
                   35 rue des Francs-Bourgeois – 75004 Paris
                   Metro Saint-Paul

Moderator:  Jean Schneider – Designer and advisor in design integration

Information: Sandrine Gibet -


Registration European Conference


Download the programme
Pré-programme conférence Designnovation 2015 

Partenaires Conférence Designnovation 2015